About the author
Jim Collins is an American author, consultant, and lecturer on the subject of business management and company sustainability and growth. He graduated from Stanford University with both a Bachelors’s and an MBA. He worked at McKinsey & Company as well as a product manager for Hewlett-Packard. He founded a management laboratory in Colorado, where he conducts researches and teaches business executives and social leaders. He worked as a senior executive at CNN international and also with social sector organizations such as the John Hopkins School of Medicine. He writes for the Harvard Business Review, Business Week, Fortune, and other publications.